You’re probably aware of MerinoSnug’s outstanding reputation in Australia and overseas for amazingly warm, soft and light fine Merino wool knitwear. It’s come as a result of decades of dedication, creativity, research, commitment to quality - and plain hard work.
MerinoSnug’s parent company Hysport was founded in 1971 by Geoff Jones, making children’s clothes from his small home in Melbourne. The fledgling company soon grew and expanded. During the 70s and 80s Hysport became well known for its contract knitting for sports clubs, plus iconic retro ski knits. Also during this era, the company was involved in the Advance Australia campaign and in 1983 was contracted to make the jumpers for the America’s Cup Team. Hysport also provided knitwear for the Australian Winter Olympics teams during the 80s and 90s. In the 1990s Hysport took a big leap forward technologically with 3-dimensional, brightly coloured knitwear under the label Emaroo. These garments were particularly popular in the tourism market and exports flourished.
Moving away from 3-D knitting, the company began manufacturing garments with a more classic ambience. That’s when Hysport adopted the revolutionary new fibre Merino Eco Blend, a happy marriage of pure Australian Merino wool and New Zealand eco fur. Our MerinoSnug brand was launched in 2004, and has since become renowned for the top quality, stylish fashion knitwear that you see today.
With MerinoSnug you’re able to trace the full provenance of your beautiful garments, right from our approved wool growers through to ethical and sustainable processing and manufacture. That’s because Hysport is now part of Australia’s largest wool marketing company, Australian Wool Network (AWN), with its vision of linking wool growers, wool processors and consumers. AWN’s unique wool supply program, DNA with its QR code enabled swing tags, allows you to meet the particular wool grower and flock your garment came from.
At AWN we’re totally dedicated to investing in, creating and manufacturing pure Australian Merino wool knitwear. And we’re equally passionate about your delight in wearing it. So with the long term success and future development of MerinoSnug assured, we’ll continue to provide you with some of the highest quality, authentic Australian fashion wool knitwear on the market today.
MerinoSnug is proudly owned by Australian Wool Network (AWN) - Australia's largest independent wool marketer - bringing wool growers, wool processors and consumers together.